To many, the varied privacy policies of many of the web’s most popular websites, are confusing. Confusion leads to enmity, and hostility leads to utter distrust. Facebook is one of many sites of which people have become wary.
Erin Egan, Facebook’s chief privacy officer, told the Wall Street Journal, “Our goal is to make the information about Facebook as clear as possible. Our hope is that it won’t take long for people to read through this and really get it.”
Why it Happened
Still, some want more. For example, Facebook partners with research companies such as Nielsen, Datalogix, and Acxiom to measure the effectiveness of advertisements; many would like for their data not to be bundled and shared with these third parties.
“We want to simplify really that,” Pam Dixon, executive director of the advocacy group World Privacy Forum, said. “We want a one-click, get us out.” Facebook claims it’s not just that simple or easy– “it’s not technically feasible. Many other pundits, such as Wired, just argue that it won’t matter, as internet users will still not read the policy.
Even if they do disagree with Facebook’s intentions to collect info about purchase behavior or use their exact location to display targeted advertisements, most will likely soon move on and continue to use Facebook.
Nevertheless, should one be interested, there is a new, approachable, question-and-answer style policy at which to take a gander. Questions that are answered include “What kinds of information do we collect?” and “How can I manage and delete information about me?”
Wired sees it all as just a half-step in a right direction. Many media sources have taken this view. It corrects the wrong of adding more controversial changes into the policy– as has been done in the past– while still not jeopardizing the social network’s success.
On a final note, it should be mentioned that Facebook is now allowing users to “customize” the ads that they see on a browser or the official app.